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Bayard USA is a leading Catholic media and publishing company dedicated to accompanying Catholics on their faith journey through trusted, inspiring print and digital resources. Living with Christ is our flagship monthly devotional and liturgical companion, helping individuals, parishes, and dioceses pray with the daily Mass readings and deepen their relationship with God.
We are seeking a strategic, results-driven Marketing Manager to lead brand growth, subscription acquisition, parish bulk sales, and digital engagement for Living with Christ.
Marketing & Audience Growth: Lead integrated multi-channel campaigns (direct mail, email, digital ads, social media, web, telemarketing, and print) to acquire, retain, and reactivate individual, parish, and bulk subscribers across print and digital formats. Strengthen Living with Christ brand positioning, manage merchandising and visibility on Bayard Faith Resources, drive sales of missals, Bibles, and Special Interest Publications (SIPs) across direct and retail channels (such as Amazon, Ingram, and La Salle Bookstore), and support new product launches.
Revenue, Analytics & Business Management: Build and manage annual revenue and marketing budgets while forecasting subscription, circulation, and sales performance. Track campaign and product KPIs, maintain dashboards and publisher reports to optimize ROI and customer lifetime value, and administer promotional/tracking codes and URL redirects.
Circulation, Production & Fulfillment: Collaborate with circulation and production teams on print planning, inventory, fulfillment, and print-order recommendations based on demand and forecasts. Manage reprints to meet customer demand and oversee approved subscriber list-rental requests in compliance with Bayard policies.
Experience: 3–5+ years of experience in marketing, brand management, subscription/direct-response marketing, or publishing (experience in Catholic media, faith-based organizations, or non-profits is strongly preferred).
Catholic Market Knowledge: Familiarity with the Catholic Church, liturgical seasons, parish life, and Catholic audiences.
Technical & Marketing Skills: Hands-on experience with CRM/email marketing platforms (e.g., HubSpot), management tools (e.g. Monday), Google Analytics, and paid digital advertising.
Project Management: Strong organizational skills with the ability to manage multiple seasonal campaigns simultaneously and meet strict publishing deadlines.
Communication: Excellent written and verbal communication skills, with an eye for compelling storytelling and mission-aligned copy.
Education: Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience).
Bayard USA is a leading provider of Catholic content and ministry resources, anchored by the mission of the Augustinians of the Assumption—to bring the Gospel to life through media, education, and service. As the U.S. division of the international Bayard Group, Bayard USA blends Catholic tradition with modern publishing to serve millions across North America.
With a robust portfolio of trusted brands—including Twenty-Third Publications, Creative Communications for the Parish, Pflaum Publishing Group, Living with Christ, and Living Faith—Bayard USA offers a comprehensive range of products, from catechetical programs and liturgical planning tools to seasonal devotionals and award-winning magazines. Its digital portfolio includes well-known titles such as Catechist and Catholic Digest, which continue to inspire and inform readers through engaging online content.
Bayard USA is more than a publisher—it's a strategic partner for Catholic ministries. The company supports parishes and dioceses with customizable resources, subscription services, and digital engagement tools that help deepen faith and build stronger communities. Its commitment to quality, service, and mission-driven publishing makes Bayard USA a go-to source for Catholic content in today’s evolving media landscape.